Sales kit

•Our Mission
To be dynamic, innovative, and respected information provider where excellence is the standard.

•Our Vision
To be a dynamic company where clients want to be our clients.
Our Core Values:
- Integrity,
- Quality, and
- Services.

•Integrity
La Prensa is committed to fostering an environment of integrity, trust, and honesty with our clients.

•Quality
Continuous services of consistently high quality that provide our clients with value that meets or exceeds their expectations. Services are an ongoing commitment.

•Services
La Prensa strives to exceed the expectations of our customers in terms of client service, timing, and flexibility. La Prensa de las Carolinas is perceived as available, approachable, and dependable.

The Latino Population controlled $653 billion in spending power in 2003, and this number is expected to
reach more than $1 trillion in 2008, according to the Selig Center for Economic Growth.

•Children of today’s Hispanic immigrants will be the largest contributing group of the U.S. population growth in the next twenty years.

•The U.S. Hispanic purchasing power is growing at triple the rate of the overall U.S. population.

•Hispanics contributed 23% ($65 billion) of the nation’s total purchasing power of $284 billiion in 2003, while only accounting 13.8% of the total U.S. Population.

•Nearly half of the 9.4 million american residents added since 2000 are Hispanic, the Census Bureau said.
Growth was almots equal between immigrants and those already here.

Source:
**U.S. Census bureau, Selig Center for Economic Growth at the University of Georgia.

The estimated Hispanic population of the United States is 50,477,594 (as of March 2011), making people of Hispanic origin the nation’s largest ethnic or race minority.

• 1 in 6 Americans is now a Hispanic.

• Hispanic kids make up 23% of the 17 & under U.S. population (over 17 million).  This is a 39% increase in 10 years.

• Every 30 seconds, a Hispanic turns 18 years old.

• Hispanic refers to a person of Mexican, Puerto Rican, Cuban or other Spanish/Hispanic/Latino culture or origin, and is considered an ethnic category rather than a racial group. Persons of Hispanic origin therefore may be of any race, and since their culture varies with the country of origin, the Spanish language often is the uniting factor. Three out of every five Hispanics living in the U.S. are born here, and among the foreign born, most are of Mexican origin, which suggests that a great many Hispanics share similar backgrounds and cultural experiences. Nonetheless, spending patterns differ significantly based on country of origin, and the composition of the nation’s Hispanic population is changing.*

• More than half of the growth in the total U.S. population between 2000 and 2010 was because of the increase in the Hispanic population.  Between 2000 and 2010, the Hispanic population grew by43 percent, rising from 35.3 million in 2000 to 50.5 million in 2010.