Sales kit

• Our Mission
To be a dynamic, innovative, and respected information provider where excellence is the standard.
• Our Vision
To be a dynamic company where clients want to be our clients.
• Our Core Values:
- Integrity
- Quality
- Services
• Integrity
La Prensa is committed to fostering an environment of integrity, trust, and honesty with our clients.
• Quality
Providing continuous and consistent highest quality products to our clients with value that meets or exceeds their expectations.
• Services
La Prensa strives to surpass the anticipation of our customers in terms of client service, timing, and exibility. La Prensa Magazine is available, approachable, and dependable.

La Prensa Magazine is a monthly bilingual publication that serves the communities of southeastern North Carolina and northeastern South Carolina. La Prensa informs, educates, and entertains its Hispanic readers while providing the opportunity to bring quality products and services from local businesses to that same Hispanic community. Join La Prensa and target your advertising to the fastest growing demographic group in the Carolinas.
Facts about your new targeted customers:
• Immigrants represent 9.9% of the state’s workforce in 2010 and there were (478,301 workers) 21,301 Latino-owned businesses (Hispanic Leadership Network, May 7, 2012).
• North Carolina’s Hispanic population is 800,120, or approximately 8% of the state’s total population (U.S. Census Bureau, 2010).
• From 2000 to 2010, North Carolina’s Hispanic population grew by an astonishing 111% (U.S. Census Bureau, 2010).
• In North Carolina, the median age of Hispanics is 24, whereas the median age of Non-Hispanic Whites is 41 (Pew Hispanic Center, 2010).
• From 2002 to 2007, North Carolina saw a 135% increase in the number of Hispanic-owned businesses (U.S. Census Bureau, 2007).
• North Carolina’s Hispanics will have a projected purchasing power of $346 million by 2014 (Selig Center for Economic Growth, Terry College of Business, The University of Georgia, 2009).

La Prensa Magazine is a free publication that prints 10,000 magazines monthly and distributes to Hispanic-oriented
businesses, libraries, entertainment facilities, and retail stores via racks and stands.
La Prensa Magazine reserves the right to alter advertising rates, dimensions and other information at any time without
prior notice. For more information, please contact by telephone at (910) 538-5214 or via email at
prensacarolinas@yahoo.com